_utmb Cookie Overview: How It Works

Google Analytics provides a wealth of information to businesses about visitors' interactions with their sites. It does so with the help of many cookies, including _utmb cookie. So, how does the _utmb cookie work? And what does it do?

The _utmb cookie is one of the many cookies that Google Analytics uses to track how long a consumer spends on a business’s website. Information like this is part of the insightful metrics that Google Analytics provides businesses to understand consumer behavior.

If you are curious about Google Analytics cookies, you have come to the right place. We will review the _utmb cookie and its function in detail and how long it lasts on a browser.

Let’s get started.

What Does the _utmb Cookie Do?

The _utmb cookie is a Google Analytics cookie and is part of the tracking methods that the program uses to collect data and information from visitors to a site. The _utmb cookie tracks how long a visitor spends on a website in a visit.

The _utmb cookie works alongside the _utmc cookie to record when a visit starts and ends. This metric gives businesses that use Google Analytics great insight into user engagement, which helps measure effectiveness/performance.

Google Analytics employs several cookies that collect information from a user’s browser and give businesses valuable metrics to analyze.

How Long Does the _utmb Cookie Last?

Given its particular tracking purpose, the _utmb cookie has an incredibly short lifespan. The _utmb cookie is placed when a user first starts their visit and expires at the end of the session or when the user ends the visit.

The _utmb cookie and _utmc cookie responsible for recording visit times change according to the user’s activity and expire depending on the user. The _utmb cookie does not collect personal information other than a user’s IP address.

The IP address is how Google Analytics identifies what user is coming for what amount of time, as recorded by the _utmb cookie.

How Can Captain Compliance Help You?

Google Analytics helps businesses track visitors and collect valuable data. With these insights into consumer behavior, companies can optimize their site. Google Analytics uses the _utmb cookie to track the length of any given user’s visit to a site.

Metrics like these can help businesses measure engagement and effectiveness. If your business wants to utilize Google Analytics, research proper cookie policies and consent to avoid potential penalties.

At Captain Compliance, we can help your business ensure you obtain consent and create compliance strategies with all relevant regulations affecting your business. Book a free consultation today to learn how you can avoid large compliance fines.